EMLYON Business School

Combine passion and strategic thinking to navigate sports, entertainment, and lifestyle industries

Sports, entertainment and lifestyle can no longer be understood as separate industries. Their boundaries have dissolved, giving way to interconnected ecosystems where value is created across platforms, cultures, and experiences. Traditional, siloed approaches fall short in making sense of this complexity. As business models evolve and roles become less defined, organizations face a growing challenge: how to operate, innovate, and remain relevant in environments that are constantly shifting.

The Master in Sports, Entertainment & Lifestyle is a two-year, English-taught program designed in response to this transformation and goes beyond traditional sports management. In this program, you’ll explore how digital innovation, brand strategy, and shifting consumer trends are reshaping the way people engage with sports, culture, and lifestyle.

Through real-world projects and international exposure, including academic partnerships with Laval University and HEC Montréal, you’ll gain the practical and strategic skills to succeed in global markets.

Whether you’re aiming to join a major brand, launch your own venture, or manage talent and experiences, the Master in Sports, Entertainment & Lifestyle will give you the tools to lead in these dynamic sectors.

Thinking across boundaries: mastering industry convergence Sport, Entertainment and Lifestyle no longer operate as isolated sectors. They intersect, collide and continuously reshape one another. Value is no longer created within industries, but across them. This program trains you to think beyond traditional boundaries, to connect cultures, formats, and business models, and to identify where new opportunities emerge. You will learn to operate at these intersections, where complexity is highest and where the most meaningful innovation happens.

A living lab: experiencing in real contexts France offers a unique vantage point to observe transformation as it unfolds. From global media groups and iconic clubs to large-scale outdoor events and emerging formats, you will engage directly with environments where traditional models are being challenged and reinvented. These real-world contexts act as a living lab, allowing you to understand how organizations adapt, experiment and evolve, while developing your ability to read situations, ask the right questions, and translate insight into action.

*The program formerly known as "MSc in Sports, Entertainment & Lifestyle" was renamed to "Master in in Sports, Entertainment & Lifestyle" in 2026.